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Local SEO strategy
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AI Chatbots vs Search Overviews: Helping Local Queries
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The way people search for local businesses has changed drastically with the rise of AI chatbots like ChatGPT and Gemini, alongside Google’s AI-powered Search Overviews (SGE). While both leverage artificial intelligence, they serve very different purposes, and understanding this difference is crucial for any local business aiming to rank higher and convert more leads. This…
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Adobe Firefly Multilingual Launch Enhances Local Website Content
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In July 2023, Adobe Firefly — the generative AI tool built for creators — went global by launching support for over 100 languages. This update didn’t just expand its reach; it revolutionized how localized website content is created. For small and local businesses aiming to target multilingual audiences or penetrate regional markets, Adobe Firefly’s multilingual…
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Google AI Overviews: Impact on Local SEO Strategy
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In May 2023, Google began rolling out AI Overviews, transforming how search results are displayed and consumed. These generative AI-powered summaries appear at the top of certain search results, providing quick, synthesized answers based on multiple sources. While helpful to users, this shift is disrupting traditional SEO, especially for local businesses. If your Local SEO…
