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Google AI Overviews
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Balancing AI Search & Local SEO: Prepare for Next-Gen Engines
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As artificial intelligence continues to revolutionize the way users interact with search engines, businesses, especially small and local ones, need to recalibrate their SEO strategies. The advent of AI-powered search interfaces, like Google’s AI Overviews and Microsoft Copilot, is reshaping user expectations and SERP behaviors. In this blog, we’ll explore how to balance AI-driven search…
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Google’s AI Overviews Evolution: Strategy Pivot for Local SEO
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In May 2023, Google began rolling out AI Overviews, a feature within Search that uses generative AI to summarize information directly on the SERP (Search Engine Results Page). Fast forward to 2025, the feature has evolved significantly, expanding globally and transforming how local businesses appear in search results. For Local SEO strategists, agencies, and small…
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Generative Engine Optimization: The New Frontier in AI SEO
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As artificial intelligence becomes more deeply embedded in search engine technology, traditional SEO is undergoing a profound shift. Enter Generative Engine Optimization (GEO) — the cutting-edge strategy designed to optimize content not for traditional blue-link search results, but for AI-generated summaries, overviews, and answer boxes powered by Large Language Models (LLMs). GEO marks the next…
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Google AI Overviews: Impact on Local SEO Strategy
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In May 2023, Google began rolling out AI Overviews, transforming how search results are displayed and consumed. These generative AI-powered summaries appear at the top of certain search results, providing quick, synthesized answers based on multiple sources. While helpful to users, this shift is disrupting traditional SEO, especially for local businesses. If your Local SEO…
