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local SEO 2025
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Balancing AI Search & Local SEO: Prepare for Next-Gen Engines
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As artificial intelligence continues to revolutionize the way users interact with search engines, businesses, especially small and local ones, need to recalibrate their SEO strategies. The advent of AI-powered search interfaces, like Google’s AI Overviews and Microsoft Copilot, is reshaping user expectations and SERP behaviors. In this blog, we’ll explore how to balance AI-driven search…
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Google’s AI Overviews Evolution: Strategy Pivot for Local SEO
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In May 2023, Google began rolling out AI Overviews, a feature within Search that uses generative AI to summarize information directly on the SERP (Search Engine Results Page). Fast forward to 2025, the feature has evolved significantly, expanding globally and transforming how local businesses appear in search results. For Local SEO strategists, agencies, and small…
