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AI-driven local SEO
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Google’s AI Overviews Evolution: Strategy Pivot for Local SEO
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In May 2023, Google began rolling out AI Overviews, a feature within Search that uses generative AI to summarize information directly on the SERP (Search Engine Results Page). Fast forward to 2025, the feature has evolved significantly, expanding globally and transforming how local businesses appear in search results. For Local SEO strategists, agencies, and small…
